News Release
11/8/2024
NORITAKE CO., LIMITED
Noritake Design Collection “HOSHIKAGE”
Collaboration with Yabu Pushelberg
Launch at BDNY 2024 -Boutique Design New York
NORITAKE CO., LIMITED (hereinafter referred to as “Noritake”) is launching the Noritake Design Collection “HOSHIKAGE”, a collaboration between the renowned design studio Yabu Pushelberg and Noritake’s unique craftsmanship. It features a mystical design and will be presented at the Boutique Design New York 2024, held in Manhattan, New York, starting from November 10th.
Noritake Design Collection
Noritake has launched the “Noritake Design Collection” to enhance its brands presence in the global HoReCa market.[i] The Chief Creative Director of this project has been appointed to Yuichiro Hori, and focuses on developing a new signature collection that combines Noritake’s craftsmanship with the creative expertise of diverse designers from around the world. This collection will be brought to life using Noritake’s exceptional technical skills and expertise.
Visit our Brand site released on November 9th 19:00 JPT
https://tablewarebrand.noritake.co.jp/en/horeca/
“HOSHIKAGE”
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The collaboration between Noritake and Yabu Pushelberg has resulted in the creation of “HOSHIKAGE”, which derives its name from the Japanese word for “starlight” and “starry shadows”. The design concept was inspired by the captivating scenery of elusive stars. By expressing an ethereal beauty through light, color, and texture, “HOSHIKAGE” reflects the enchanting splendor of the galaxy to your dining table. This invites us to embark on a mystical journey into the universe, evoking the miraculous coexistence of the vast cosmos and our everyday dining experience.
The envision of Yabu Pushelberg & The unique embellishment of Noritake
To convey the “limitless depth of the universe” envisioned by Yabu Pushelberg, the design of “HOSHIKAGE” incorporates a combination of Noritake’s techniques. The body is consisted by Noritake’s exclusive material, “Premium White”, with a primitive texture glazes, (kiln transformation glaze [ii] and white matte glaze), and a unique embellishment technique adds depth to the design combining primitive texture with sharpness and durability.
Boutique Design New York 2024
The premier trade fair for boutique design and is where hotel designers and architects connect with innovative products and services.
Fair hours：November 10-11 10:00 a.m. – 5:00 p.m.
Place：Jacob Javits Convention Center (Manhattan, New York)
About Yabu Pushelberg
Yabu Pushelberg designs places and products: immersive environments, compelling destinations, and considered goods.
George Yabu and Glenn Pushelberg founded the studio in 1980 with an emphasis on interior design and have since expanded the studio into a multidisciplinary practice that addresses multiple layers of human experience.
With offices in New York and Toronto and a team of more than a hundred creatives and professionals, the studio specializes in sensibilities spanning buildings, interiors, landscapes, lighting, furniture, objects, and graphics with a focus that goes well beyond what things look like, to how they make people feel.
(https://yabupushelberg.com/)
About Yuichiro Hori
Yuichiro Hori brings an ethos for hospitality and creative collaborations.
He is well known for founding Stellar Works, growing the company from its inception as a specialized furniture design atelier, into an international organization, infusing timeless design and craftsmanship into the hospitality industry.[iii]
Continuing his mission to create signature collections with the best design talents from around the world, Yuichiro cultivates a passion for lifestyle curation, together with Noritake.
(https://www.stellarworks.com/)
The Noritake techniques of “HOSHIKAGE”
1. The body, Noritake’s proprietary material, “Premium White” is used. This material not only achieves a beautiful and smooth whiteness but also combines strength, thinness, and lightness. Furthermore, it is an environmentally conscious material in which it does not use clay that is at risk of depletion.
2. The glaze, either kiln transformation glaze or white matte glaze.
3. The decoration, Noritake combines its unique embellishment techniques to express the mystery and beauty of the galaxy.
Products
19 products (plate 11 designs, cup 3 designs, saucer 3 designs, bowl 2 designs)
[i] HoReCa refers to the Hotel, Restaurant, and Catering sector.
[ii] Kiln transformation glaze refers to the unique firing changes that occur inside the kiln, particularly the discoloration of glazes.
[iii] The hospitality industry refers to businesses involved in providing services to guests and customers in areas such as hotels, restaurants, and event venues.
